Revolution Report, a site I’m staff on, conducted an interview with John Swinimer, ATi’s PR man following CES.

It’s getting a good bit of coverage from other sites, but there’s a few interesting points to be made. Firstly IGN stated the Revolution’s Hollywood GPU was believed to be an extension of the Flipper GPU (the GameCube’s GPU), which is countered by Swinimer;

Hollywood is a specific design and is in no way reflective of PC technology. Even when the Flipper chips came out, people were asking that question: “Is this a spin-off of something done on the PC?”, and the answer is no. It is designed the same as the Flipper was — from the ground up for a specific console.

I’m glad that was cleared up. Although to be fair, IGN never said for certain that Hollywood was and extension of Flipper, it was merely assumed by developers. And on the subject of developers, Swinimer stated;

When you have a game developer developing [for] this, the goal is to ensure that they don’t have to worry about the complexity that is required to develop the games by making them “jump through hoops.” That was one of the benefits of working on the GameCube; developers were saying that it is quite easy to develop for and there are not a lot of complexities so they could produce titles easily.

Finally, a question I posed; “Do you expect there will be an ATI sticker on each Revolution like we saw with GameCube?”, was skillfully side-stepped.

[…]If it makes sense for the chip and from a consumer perspective, certainly we would be very glad for that logo process to happen. But I can’t comment on whether or not that will that will happen at this time.

Touché, Mr Swinimer, and well done Revolution Report.